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700 Picacho Lane July Marketing Report


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700 Picacho Lane July Marketing Report


 
 

SHOWING RECAPS


BROKER’S OPEN

DATE:

JUNE 11, 2025

SUMMARY:

We had an amazing turnout—everyone absolutely loved the property and called it one of the most beautiful homes they’ve seen in years. The quality, finishes, and furnishings were praised across the board, with one agent saying it’s perfect for her clients (who may do a FaceTime tour before visiting at the end of summer). Another agent with interested buyers plans to schedule a showing once they’re in town, hopefully later this month.

DATE:

JUNE 10, 2025

BUYER NAMES:

GRAIG MCCAW

SUMMARY:

He did a quick drive-by before the open and felt the winding driveway was a dealbreaker. I’m hoping his team can shift his perspective—it’s incredible how quickly you get used to it, and once you’re up there, the setting is so stunning it really feels worth it. I’d love the chance to show it to him in person.

 

ONLINE / DIGITAL REACH BREAKDOWN


 

MLS VIEWS

ZILLOW VIEWS

 

PROPERTY WEBSITE VIEWS

RISKIN PARTNERS WEBSITE VIEWS

 
 

SOCIAL MEDIA


 

700 PICACHO LANE CONTENT SHARED (last 30 days)

ALL CONTENT SHARED (last 30 days)

 

JUNE INSTAGRAM / FACEBOOK POSTS

 

JUNE INSTAGRAM / FACEBOOK STORIES

CLICK THE ARROWS TO VIEW THE FULL STORY

 
 
 
 

ADS & CAMPAIGNS


PRINT CAMPAIGNS

THE MONTECITO JOURNAL NEWSPAPER

 
 
 

DIGITAL CAMPAIGNS

EMAIL BLASTS

 
 
 

ABOUT: New Listing

TARGET: Riskin Partners’ network of agents. 

OPEN RATE: 65.7%

ABOUT: RP’s May Market Update, featuring impressive sales statistics in the region and new listings.

TARGET: Riskin Partners’ network.

OPEN RATE: 66.5%

 
 
 

ABOUT: First Broker’s Open

TARGET: Riskin Partners’ network of agents.

 

BLOG POSTS

 
 
 

MAY MARKET UPDATE